Dear Annabelle: Campaign Creative Direction
Role: Campaign Conception, Art Direction, Production, Team Assembly, Model Casting, and Shoot Direction.

I conceived, art directed, produced, and cast this campaign for the exceptionally elegant brand Dear Annabelle, celebrated for its luxury paper products and home goods that embody the art and soul of meaningful exchange.

From start to finish, I led the creative vision — assembling an exceptional team, casting the perfect models, and directing the shoot across every stage, from pre-production through post-production. Photographer Anna Palma infused the campaign with her signature magic, bringing the concept to life through evocative and timeless imagery.

The result is a campaign that mirrors Dear Annabelle’s ethos: refined, thoughtful, and brimming with beauty, capturing the brand’s dedication to elevating everyday moments through artful design.