Samantha Hahn is a NY based visual director, illustrator and author whose work has been exhibited internationally from New York to Hong Kong and featured in numerous art and design books. Her illustration clients range from Vogue Japan and Marie Claire to the Paris Review and the CFDA. She has seamlessly expanded her services to include art/photo direction, creating innovative campaigns, rich editorial content, and effective visual communications for a range of clients in the fashion, beauty, lifestyle sectors. Samantha applies her sense of color, composition, and a rich wealth of industry knowledge as an illustrator to the world of photo art direction. She is a thorough researcher and directs through mood-boarding and historical referencing; detailing every aspect of a shoot from set, beauty and styling to lighting, creating a collaborative environment on set with a curated group of creatives. 

Samantha’s work has been recognized by It’s Nice That, The New York Times, The Cut, Marie Claire, and Refinery29.

  • Concept Ideation
  • Inspiration & Research
  • Pre-production visual decks with detailed photo/lighting direction, color palette, prop, set, hair, makeup and styling moods.
  • Shot List development
  • Creative Consulting including mood-boarding, editorial Ideation, brand development.
  • Creative team curation/booking
  • Model casting/booking
  • On-set/location photo directing
  • Post-production + edit direction

The CFDA, Chloé, Brandon Maxwell, Tanya Taylor, Lela Rose, Marc Jacobs, J.Crew, Vogue (Jp), Teen Vogue, Odette, Prinkshop, Chillhouse, Castlecliff, Tidal MagazineMetal Magazine, Harper’s Bazaar KidsNylon Germany, Glamour, Elle, Marie Claire, Seventeen, Surface, Condé Nast Traveler, The Telegraph (UK), New York Magazine/TheCut, Refinery29, Story, Mac Cosmetics, The Hatch Collection, Tiffany’s, Juniper Books, Penguin/Randomhouse, Chronicle Books, Anthropologie and Hearst.


Thea Thale, Tiffany Nicholson, Anna Wolf, Tara Donne, Jai Odell, Nick Steever, Christine Han, Manolo Campion, Julia Robbs, Tyler Nevitt, Lara Callahan, Meredith Jenks, Nick Eucker, Stephanie Stanley, Yudi Ela, Eva Kolenko, Kale Friesen, Christos Karantzolas, Jacqueline Harriet and Masha Gravenor.