Samantha Hahn is a NY based art director, visual and editorial content strategist, illustrator and author whose work has been exhibited internationally. Clients range from Vogue Japan, Marie Claire and the Paris Review to the CFDA and Le Sport Sac. She works in media, fashion, beauty and lifestyle sectors.

Samantha applies her sense of color, composition, and a rich wealth of industry knowledge to each project. She is a thorough researcher and directs through mood-boarding and historical referencing; detailing every aspect of a shoot from set, beauty and styling to lighting, creating a collaborative environment on set with a curated group of creatives. 

Her creative network includes photographers, producers, stylists, prop stylists, set designers, model agencies, hair and makeup artists, food stylists, graphic designers, illustrators and more.

Samantha’s work has been recognized by It’s Nice That, The New York Times, The Cut, Marie Claire, and Refinery29.


  • Visual and Editorial Content Strategy
  • Concept Ideation
  • Inspiration & Research
  • Pre-production visual decks with detailed photo/lighting direction, color palette, prop, set, hair, makeup and styling moods.
  • Shot List development
  • Creative Consulting including mood-boarding, editorial Ideation, brand development.
  • Creative team curation/booking
  • Model casting/booking
  • On-set/location photo directing
  • Post-production + edit direction


The CFDA, Chloé, Brandon Maxwell, Tanya Taylor, Lela Rose, Marc Jacobs, J.Crew, Vogue (Jp), Teen Vogue, Odette, Prinkshop, Chillhouse, Castlecliff, Tidal MagazineMetal Magazine, Harper’s Bazaar KidsNylon Germany, Glamour, Elle, Marie Claire, Seventeen, Surface, Condé Nast Traveler, The Telegraph (UK), New York Magazine/TheCut, Refinery29, Story, Mac Cosmetics, The Hatch Collection, Tiffany’s, Juniper Books, Penguin/Randomhouse, Chronicle Books, Anthropologie and Hearst.


Thea Thale, Tiffany Nicholson, Anna Wolf, Tara Donne, Jai Odell, Nick Steever, Christine Han, Manolo Campion, Julia Robbs, Tyler Nevitt, Lara Callahan, Meredith Jenks, Nick Eucker, Stephanie Stanley, Yudi Ela, Eva Kolenko, Kale Friesen, Christos Karantzolas, Jacqueline Harriet and Masha Gravenor.