I conceived/creative directed and photo directed Zahava’s inaugural campaign. the campaign conveys a modern sense of spirituality and celebration; with a nod to tradition and ritual.
Zahava (Golden, in Hebrew) comes from an exploration of identity and spiritual connection in a modern world. Inspired by ancient wisdom, the collection of 10k Gold Jewelry and Brass Ritual objects is crafted by hand as modern heirlooms, to be passed on from woman to woman. Each piece is designed with the intention of elevating your celebrations — a coming of age moment, a dinner together, or just a moment in time.