Role: Campaign Conception, Production, Creative Direction, Photo Direction, Team Assembly, and Model Casting

Zahava (Hebrew for “golden”) celebrates modern spirituality and ritual while honoring timeless traditions. I conceived and produced the brand’s inaugural campaign, assembling and leading a creative team to bring this vision to life. My role encompassed creative direction, photo direction, and model casting, ensuring the campaign conveyed Zahava’s ethos of identity and spiritual connection in today’s world.

The collection — inspired by ancient wisdom — features 10k gold jewelry and brass ritual objects, each handcrafted as modern heirlooms to be passed down from woman to woman. Designed with intention, these pieces elevate life’s meaningful moments, from coming-of-age celebrations to intimate gatherings or everyday rituals.

Through evocative imagery and storytelling, the campaign introduced Zahava as a brand rooted in connection, heritage, and the beauty of life’s most treasured moments.