I conceived and art directed the Le Sport Sac Autumn and Holiday campaigns.
With the campaign: LES DUEX AMIES, we reflect the cherished core values of Le Sport Sac an iconic American lifestyle brand known for: Joy, optimism, and self-expression) speaking to a millennial audience. Connecting modernity and nostalgia this campaign follows two vibrant young women at their favorite spaces. The holiday campaign has a gifting angle.
I envisioned/directed creation of 4 sets that would each be within a tonal color palette. Styling mood was also tonal and elevated, in flat colors so that bag patterns would pop. Hair and makeup mood were fresh and cool but unfussy with a nod to the 70’s when the brand launched. Subtle pops of color in a strategic cat eye or colored lip made for a whimsical vibe.