I love directing features on kids and families. I think in most cases the best approach is a naturalistic, authentic perspective. For each project I assign a photographer who not only has an incredible eye but whose warmth and personality engage and make kids and families feel at ease. This dynamic promotes the most realistic and compelling imagery.
I develop editorial and advertorial content for brands, magazines and sites; selecting families and kids to feature, conducting interviews and booking the best local photographers nationally to work within a mood I thoughtfully moodboard in a creative deck including lighting mood, pose mood and overview/objective/intention.