Prinkshop is the brainchild of one of the Kate Spade founders, Pamela Bell. Prinkshop finds trailblazing organizations, partners with them, and donates profits to their causes.
I loved creative directing this lookbook and e-comm images with an all female creative team.
Colorful silk-screened shapes in background pay homage to the work of artist/activist Sister Corita Kent). Models posed dynamically with confidence. T-shirts were styled in a variety of looks showcasing their potential as a fashion staple.