This is Prinkshop’s third lookbook with me directing. We showed the new tee designs in a fun, vibrant and dynamic way on the models while elevating them to fashion staple and keeping the mood in alignment with the first lookbook.
Founder, Pamela Bell created collages from screen printed art. For each shot, we configured them in a variety of ways creating fun and colorful compositions. Models were styled in fashion-forward/elevated ways with a nod to the 70’s.
I conceived the shoot, moodboarded out all aspects including set, clothing, hair, makeup, and lighting, assembled the creative team, managed the project, cast the models and directed through post-production.