Photographer: Anna Wolf 

Creative/Art Director: Samantha Hahn 

Set/Props: Cecilia Elguero

Stylist: Alpha Vomero 

Hair: Ashely Rubell 

Makeup: Stephanie Peterson

Manicurist: Holly Falcone 

Producer: Get It Productions 

Models: Sadie Newman + Erica Miramontes

Creative Agency: Hugo & Marie

I conceived and art directed the Le Sport Sac Fall 2018 campaign.

With the campaign: LES DUEX AMIES, we reflect the cherished core values of LeSportsac (joy, optimism, and self-expression) while speaking to a millennial audience. Connecting modernity and nostalgia this campaign follows two vibrant young women at home and through their weekly ritual of meeting at their work space, followed by some social time and indulgence at their favorite cafe.

I envisioned 4 sets that would each be within a tonal color palette. Styling mood was also tonal and elevated but sans pattern so that the colors and patterns in the bags would pop. Hair and makeup mood were fresh and cool but unfussy with a nod to the 70’s when the brand launched. Subtle pops of color in a strategic cat eye or colored lip made for a whimsical vibe.

LeSportsac is an iconic American lifestyle brand that remains as fresh, appealing, and relevant today as when Melvin and Sandy Schifter invented the signature parachute nylon bags in 1974.