Odette New York is the Brooklyn-based jewelry line of designer Jennifer Sarkilahti. Influenced by her background as a fine artist, Sarkilahti’s designs are inspired by organic and geometric shapes, ancient symbols and primitive forms.
Jennifer enlisted me to creative direct her lookbook. I had a vision for a warm and moody vibe with architectural yet soft clothing/makeup and hair styling that would read more as a fashion editorial than typical product shoot. I chose an autumnal set paper color and asked Chris Callaway the photographer to create controlled lighting on set. I moodboarded for hair/makeup and clothing styling and assembled a team of incredible artists and collaborators to come together and create these images showcasing Odette.